Challenge: A local construction company was already running paid ads but felt their marketing lacked authenticity. They wanted to improve their results by building a stronger organic presence on social media.
Goal: Grow their ad performance and overall marketing strategy with organic content that built trust, engaged their audience, and showcased the quality of their work.
Strategy:
- Audited existing content and analyzed audience behavior to identify opportunities.
- Designed a content calendar with a mix of construction site tours, behind-the-scenes clips, before-and-after projects, and industry-related memes to balance professionalism with relatability.
- Collaborated with their existing media team to ensure organic content matched their brand and supported paid ad campaigns.
Implementation:
- Produced engaging short-form content optimized for Instagram, Facebook, and LinkedIn.
- Repurposed past photos and videos into high-quality portfolio content to establish credibility.
- Coordinated with their team to capture fresh, entertaining, and on-brand content.
Results:
- 164% increase in subscribers within 6 months.
- 91% boost in interactions (likes, comments, and shares).
- 151% growth in views, significantly expanding brand visibility.
Final Thoughts:
By pairing their paid advertising with a strong organic social media presence, we helped this construction company more than double their reach. We built trust, authority, and visibility that translated into stronger marketing results.
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