Challenge: A small YouTube meditation channel struggled with slow subscriber growth and limited exposure. Their content was diverse but lacked a cohesive strategy.
Goal: Increase subscribers by 100% within 6 months, enhance watch time per video, and establish a consistent brand voice.
Strategy:
- Audited existing content and audience behavior
- Created a content calendar with mixed formats (quotes, dopamine breaks, and guided meditations)
- Optimized video titles, thumbnails, descriptions for YouTube & search SEO
Implementation:
- Produced short-form content tailored for various platforms.
- Streamlined content distribution across multiple channels.
- Refined metadata to improve discoverability.
Results:
- Achieved a 7x increase in subscribers over 6 months
- Enhanced impression click-through rate from 2.3% to 4.2%
- Increased returning viewers by over 40x
- Boosted organic search traffic by 4417%
Client Feedback:
Working with Inikus Media has been an absolute delight! They understand the vision of my project and beyond. They have not only over delivered on every project I have sent their way, but they also bring suggestions on other angles and ways to reach our goals. I couldn’t recommend them enough.
Micheal Lykins
Influencer and Business Owner
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