The Challenge

An independent animation company started developing a new video game. Although production was in the early stages, the studio struggled to get fans to interact and engage with their social media accounts.

The Goal

The studio hired Inikus Media to manage their social media platforms, create interesting content, attract new fans, and keep the existing audience active.

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The Strategy: The CAMP Framework

To fix this, Inikus Media used a three-tiered content plan designed to guide casual viewers into becoming dedicated fans.

• Candy (Hooking New Viewers): Simple, visually appealing posts designed to grab the attention of people discovering the studio for the first time.
• Appetizers (Building Interest): Short, easy-to-digest updates that share quick details about the game’s world to draw viewers deeper in.
• Meat & Potatoes (Rewarding Core Fans): In-depth content for the most dedicated followers, such as highlight clips from live streams with the game developers.

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The Results

Inikus Media delivered major growth and high audience interaction over a two-month period.

• Total Views Gained: 4,982,713 views
• Total New Followers: 21,378 followers
• View Frequency: Overall monthly views increased by 206.2%.
• Audience Size: Total follower count increased by 37.4%.
• YouTube Explosion: The studio’s channel growth more than tripled on YouTube alone.

Additionally, Inikus Media’s services yielded the following social media engagement rates:

• Facebook: 2.2%
  Industry Standard*: 1.3%

• Instagram: 5.7%
  Industry Standard: 2%

• X: 7.5%
  Industry Standard: 1.7%

• TikTok: 7.6%
  Industry Standard: 2.1%

• YouTube: 5%
  Industry Standard: 1-5%

*All industry standards were acquired through hootsuite:  https://blog.hootsuite.com/calculate-engagement-rate/#What_is_a_good_engagement_rate_benchmarks_for_2025 

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Conclusion

By applying the CAMP strategy, Inikus Media beat industry engagement standards on every single platform. This plan successfully turned passive social media channels into an active community, securing millions of views and rapidly expanding the game’s fanbase before launch.

A sample of YouTube channel growth from the start of Inikus Media’s services.