The challenge
An independent animation company was developing a new video game, but its social accounts were struggling to spark interaction while production was still in its early stages.
The goal
Manage the studio's social channels, publish compelling content, attract new fans, and keep the existing audience active throughout development.
The CAMP framework
We built a three-tier content plan that guided casual viewers toward deeper fandom.
- Candy: simple, visually appealing hooks for first-time viewers
- Appetizers: quick, digestible updates about the game's world
- Meat & Potatoes: deeper rewards for core fans, including developer livestream highlights
Results across every platform
The studio's total follower count rose 37.4%, while its YouTube growth more than tripled. Engagement beat the cited industry benchmark on every platform.
Engagement rate vs. industry benchmark
YouTube channel momentum
Channel growth more than tripled during the campaign
The outcome
The CAMP strategy turned passive channels into an active pre-launch community, securing millions of views and rapidly expanding the game's fanbase.