The challenge
An independent animation studio was developing a new video game, but its early social channels were not generating consistent fan interaction.
The goal
Inikus Media was brought in to manage the studio’s platforms, create engaging content, attract new fans, and keep the existing audience active before launch.
The CAMP content framework
- Candy: visually immediate posts designed to hook new viewers
- Appetizers: short updates that introduced the game’s world and ideas
- Meat & Potatoes: deeper material for committed fans, including developer livestream highlights
Results after two months
- 4,982,713 total views
- 21,378 new followers
- 206.2% growth in monthly views
- 37.4% growth in total followers
- YouTube channel growth more than tripled
Conclusion
The tiered strategy turned passive channels into a growing pre-launch community and exceeded the cited engagement benchmark across Facebook, Instagram, X, TikTok, and YouTube.